The design of Hitachi Korea’s new office reflects the company’s core values of technological precision, integration, and reliability.
Rooted in its identity as a provider of advanced industrial and IT solutions, the space is defined by a structured, system-driven layout,
featuring linear geometries and dynamic patterns that evoke digital connectivity and control.

To support evolving workplace needs, the office incorporates various smart office technologies—
including automated meeting room booking systems, smart lighting and climate control, and integrated collaboration tools—
enabling both operational efficiency and flexible communication across teams.

Material choices such as metal and glass convey a clean, high-tech aesthetic,
while a restrained color scheme reinforces the values of stability, transparency, and innovation.

This project delivers more than a functional workplace—it offers a spatial experience where Hitachi’s digital philosophy comes to life through smart, intentional design.

The new office of Hitachi Korea was designed to reflect the company’s identity as a precision-driven, solution-oriented technology leader.
The layout emphasizes clarity, structure, and connectivity, using linear forms and rhythmic details to express the values of integration and innovation.

A key feature of this space is the implementation of a smart office system.
With desk reservation (hoteling/hot-desking) and meeting room booking solutions, employees can choose their workspace based on their needs,
creating a flexible and agile environment that supports collaboration and autonomy.

This adaptability mirrors Hitachi’s vision for digital transformation and smart work culture,
and helps foster both operational efficiency and employee empowerment.

The use of materials—such as metal, glass, and a muted color palette—reinforces the brand’s sense of professionalism and technical depth.

This project stands as a strong example of smart workplace design, where Hitachi’s technological values are expressed not only through its services, but also through the space in which it operates.